About

Digital Innovation and Consumer Experience.

Fuel your ideation.

This blog covers Digital Innovation and its impact on Markets, Consumers, and Corporate Strategies, from the perspective of an industry veteran.

First-hand experience.

I have wide experience in strategy, marketing, and consumer insights, with almost 20 years working in tech, including 13+ in leading companies such as Microsoft, Ubisoft, or Samsung, defining and driving international projects, programs, or campaigns. My focus has always been on innovation, improving the consumer experience, and data-driven decisions.

For more details on what this blog is about and why I have created it in the first place, click here!